(PRWEB) April 30, 2004
Israel Bonds Canada, which sells Israel Savings Bonds and other investment securities, has redesigned their Canadian website to ensure http://www.israelbonds.ca is completely current to the minute and as easy manage as using MS Word. In order to achieve this, MOSHEN MEDIAs WriteNow Content Management Solution was deployed.
Israel Bonds and MOSHEN MEDIA focused on several target audiences for the website redesign: those looking to purchase bonds, those looking for bond information, and those looking to see how bonds help Israel. Israel Bonds and MOSHEN MEDIA developed a bold new look and organized the content to be incredibly simple to access and use.
“Too many websites have good information that is hard to find and even harder to use,” says Larry Waller, Executive Vice-President of Israel Bonds. “Our new website gives all visitors clear, quick and easy access to all the information Israel Bonds has to offer, and its completely managed by our people, internally. Israel Bonds are important to further the growth of Israel; our website is a vital part of that growth and MOSHEN MEDIAs content management tools have truly empowered us in our work.
“For Jewish organizations, the ability to formulate a message and communicate quickly is vital,” says Terry Moshenberg, Lead Strategist of MOSHEN MEDIA.
“If an organization is encouraging donor participation, or advocating for Israel, or responding to anti-Semitic hate crimes, information must be current to the minute. The last thing an organization needs is technology that doesn’t work.”
“Three years ago, we were obsessed with numbers and with how many people visited our site,” notes Elan Levitan, marketing director for Israel Bonds Canada. “Now,” he says, “we are far more concerned with who comes to our site and if were serving them well.”
Levitan explains that Israel Bonds had been trying for years to create a 24/7 storefront. “We needed a site that brought real value and efficient services to our current clients and also showed our product line to real prospects. The solution eluded us until we connected with MOSHEN MEDIA. Most website content management systems promise a lot and don’t truly deliver. MOSHEN MEDIA’s WriteNowtm Content Management Solution was the total solution we were looking for. We actually manage 100% of the content like using MS Word.
“Our site users are happy, satisfied visitors. The download time is fast, its easy to use, and from Israel Bonds perspective, it is incredibly easy to manage.”
About Israel Bonds
State of Israel Bonds is an organization whose sole purpose is to sell bonds and notes for the Israeli Ministry of Finance. Israel Bonds are securities issued by the State of Israel to help build and strengthen the nation’s economy. Israel Bonds are backed by the full faith and credit of the Government of Israel, which has maintained a perfect record of repayment of interest and principal since the first bond was issued more than 50 years ago.
About MOSHEN MEDIA
MOSHEN MEDIA is an innovative multi-service organization specialized in strategic marketing, graphic design and web site development. The Companys flagship product is WriteNowtm, a Content Management Solution that lets users manage their websites like using MS Word. MOSHEN MEDIA provides strategic, web-based solutions to successful companies in the Entertainment, Technology, Consumer Health, Human Resources, and Not-For-Profit industries. The Company creates, develops, and delivers website and print based solutions that enable companies to achieve higher profitability and more efficient workflows.
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